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The campaign calculator answers “what did this campaign cost me per result?”. You define a slice of traffic, enter what you spent on it, and Dava computes the cost metrics from your tracked visits — even when your UTM tagging is incomplete.

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Add a calculation

Click Add Calculation. The dialog has two tabs for defining the slice of traffic, plus the spend fields below them:
  • By URL — pick one of your existing mappings from a dropdown. Simplest option when the campaign already has a dedicated tracked URL.
  • By filters — combine any of Campaign name / Source / Medium / Platform / Keyword, each a dropdown of every distinct value seen across your account’s traffic (not limited to your earlier calculations). Leave everything blank to slice the whole account.
There’s no Domain field — a slice is account-wide by design, spanning every domain in your workspace. Below the tabs:
  • Total spend (required) — what you spent on this slice.
  • Start and end date (required) — the period the spend covers.

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Reading the results

Each calculation is a row in the results table: Click any column header to sort. The Actions column has an Edit (pencil) button, a View journey breakdown (line-chart icon) that drills into the per-person time-to-convert for that slice, and Delete.

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Results stay fresh automatically

Saved rows store your inputs — the metrics are recomputed from live data every time you open the page. There’s no refresh button because there’s nothing stale: late-arriving webhook conversions and edits to your funnel goals are reflected the next time you look.

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Changing a calculation

Click the Edit button (pencil icon) on a row to open it pre-filled in the same By URL / By filters dialog and update its filters, spend, or dates in place — no need to delete and recreate it.