Each domain runs in exactly one mode. The mode decides how an incoming URL is matched, what attribution is recorded, and where the visitor ends up. You pick a mode when adding the domain and can change it later from the domain’s Configuration tab.
The four modes
Mode A — Simple pass-through
True passthrough: swaps the subdomain, keeps the full path and all query parameters unchanged.
- Attribution comes from UTM parameters (
utm_source, utm_medium, utm_campaign, …). If a URL has no UTMs, the visit is logged with your configured default attribution, or as uncategorised.
- Configuration: a destination host, plus optional default attribution values.
- Best for SMS and email links where the URL already carries UTMs.
Mode B — Structured tracking
Parses path segments into attribution fields by position, then rewrites the URL onto a destination template.
- Attribution comes from the path, based on an ordered schema you define (segment 1 = source, segment 2 = medium, and so on). When both path values and UTM parameters are present, the path wins.
- Configuration: a destination URL template, the inbound path prefix to match, your attribution schema, and a fallback for URLs that don’t fit the schema.
- Best for teams with a strict URL naming convention.
Mode C — Custom redirects
You define each tracked URL individually in a table — exact paths or glob patterns — each with its own destination and attribution labels. See URL mappings for pattern syntax and precedence.
- Attribution is whatever you type on each mapping. No automatic parsing.
- Configuration: a default destination host (for unmapped traffic) plus the mappings table.
- Best for one-off campaigns and URLs that don’t follow a pattern.
Mode D — Hosted landing pages
Instead of redirecting, Dava serves static pages you upload, and tracking fires client-side in the visitor’s browser. Because email scanners don’t execute JavaScript, scanner and bot fetches never register as visits. See Hosted pages.
- Best for email and SMS campaigns where accurate, bot-resistant click counts matter.
Choosing a mode
Switching modes
On the domain’s Configuration tab, the mode picker shows all four modes; click a different card to switch.
Switching modes resets the configuration of the current mode. When leaving Mode C, the dialog offers a CSV export of your mappings first.
