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Mappings live under Mappings in the dashboard. What a mapping does depends on the domain’s redirect mode:
  • Mode C (Custom redirects): the mapping controls the redirect destination and the attribution labels.
  • Modes A, B, and D: the mapping is a label only — it names a URL for analytics, but doesn’t change where it redirects.

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Create a mapping

1

Add the URL

On the Mapped tab click Add URL, or click Create mapping next to an unmapped URL the dashboard has already seen.
2

Choose the match type

On Mode C domains, pick Exact or Glob.
3

Set destination and labels

Enter the destination URL (Mode C) and the campaign labels (source, medium, campaign) to record for matching visits.

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Pattern syntax

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Exact

A literal path: /spring-sale matches only /spring-sale.

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Glob

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Template placeholders

Glob destinations can reuse what was matched:
Capture and forward

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Match precedence

When several mappings could match the same URL:
  1. Exact mappings always win over glob patterns.
  2. Among globs, the most specific pattern wins: literal segments beat :name captures, which beat *, which beats **.
  3. On an exact tie, the mapping created first wins.
If nothing matches, the visitor goes to the domain’s default redirect URL (set on the domain’s Configuration tab). If no default is configured, the request fails.

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Matching is forgiving

  • Case-insensitive: /Spring-Sale matches /spring-sale.
  • Trailing slashes are ignored: /ref/ and /ref match the same rule.
  • URLs are decoded before matching, and query parameter order doesn’t matter.
Use Test a URL to check which mapping wins for any given URL.