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Dáva’s Shopify integration is hybrid by default: it combines a client-side Web Pixel with a server-side purchase webhook, joined into one session so you get full browsing journey visibility and payment-confirmed conversions — no theme editing required.

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How it works

Two pieces are registered automatically when you connect your store:
  • Web Pixel (client-side). Runs inside Shopify’s own sandbox and reports page_viewed, product_viewed, add_to_cart, checkout_started, and checkout_completed events as shoppers browse.
  • Order-paid webhook (server-side). Shopify notifies Dáva directly when an order is actually paid — this confirms the conversion independent of ad-blockers or a shopper closing the tab before the thank-you page finishes loading.
Both carry the same checkout token, so Dáva joins them into a single session: the confirmed purchase is attributed back to the browsing journey — and the campaign — that brought the shopper in.

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Connect your store

  1. In your Dáva dashboard, go to Settings → Integration.
  2. Under Shopify, enter your store’s *.myshopify.com domain and click Connect Shopify.
  3. You’ll be redirected to Shopify to review and approve the requested permissions.
  4. After approving, Shopify redirects you back to Dáva. The Web Pixel and purchase webhook are registered automatically — no further setup needed.
If Shopify rejects the connection or your store isn’t recognized, contact Dáva support — your store may need to be whitelisted before you can connect.
Always connect through the Connect Shopify button in your Dáva dashboard. A Shopify-generated install link (from a “share link” or similar) skips Dáva’s setup step entirely — the app installs, but no events are ever tracked.

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Reconnecting

If tracking stops receiving events, or you’ve reinstalled the app in Shopify directly, use Disconnect in Settings → Integration, then Connect Shopify again. This re-registers the Web Pixel and webhook from scratch against your current Dáva configuration.

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What gets tracked

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Next steps

  • Funnel and goals → — turn these events into Cold / Hot / Acquisition stages
  • Webhooks → — how the order-paid webhook fits alongside Stripe, HubSpot, and other platforms